Let's analyse the Fast fashion concept.
Term used to describe clothing designs that move quickly from the catwalk to stores to meet new trends. The collections are often based on designs presented at Fashion Week events. Fast fashion allows mainstream consumers to purchase trendy clothing at an affordable price
Why is it a problem?
The pressure to reduce costs and speed up production time means that environmental corners are cut in the name of profit. Fast Fashion's negative impact includes the use of cheap, toxic textile dyes – with the fashion industry the second largest polluter of clean water globally after agriculture. Wealthier countries take the comfort of being able to buy more cheap products without thinking on how badly the workers have been paid for this to happen.
The Price of Fast Fashion and the Future of Clothes
By Dana Thomas
There is that old saying, usually attributed to Yves Saint Laurent: “Fashion fades, style is eternal.”
Literally speaking, that actually may no longer be true, especially when it comes to fast fashion. Fast-fashion brands may not design their clothing to last (and they don’t), but as artifacts of a particularly consumptive era, they might become an important part of the fossil record.
More than 60 percent of fabric fibers are now synthetics, derived from fossil fuels, so if and when our clothing ends up in a landfill (about 85 percent of textile waste in the United States goes to landfills or is incinerated), it will not decay.